Hey, have you ever wondered how some people just seem to have a golden touch when it comes to managing superstars? Well, Asa Asika is one of those guys. If you know anything about Davido, then you’ve probably heard of Asa, the man behind the scenes making things happen. His journey from a young dreamer to one of Nigeria’s most respected talent managers is nothing short of fascinating.
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Let’s take a deep dive into Asa Asika’s biography, his family, career, achievements, and some fun facts that make him the guy everyone wants to work with.
Early Life and Education
Okay, so first things first—where did Asa Asika come from?
Asa was born on August 14, 1990, in Lagos, Nigeria. Even though he’s originally from Anambra State, he spent most of his early years in Lagos, growing up in an environment that shaped him into the business-savvy person he is today.
School-wise, Asa attended White Sands College in Lekki, a well-known secondary school in Nigeria. He graduated in 2008, and from an early age, he showed signs of being a smart and ambitious individual.
Age
One of the most asked questions about Asa Asika is his age. Well, do the math—he was born in 1990, so as of 2025, Asa is 35 years old. Pretty young for someone who has accomplished so much, right?
Parents and Family
Now, this part of Asa Asika’s biography is really interesting.
Asa comes from a family with deep roots in Nigeria’s history. His father, Anthony Ukpabi Asika, was an administrative powerhouse during General Yakubu Gowon’s regime. Asa’s family background gave him exposure to leadership, connections, and business insight from an early age.
But life wasn’t always smooth sailing. Asa lost his mother when he was just seven years old, which must have been incredibly tough. Despite this challenge, he managed to stay focused and carve out his own path.
Another fun fact? Asa is the nephew of Obi Asika, a well-known music executive, and the cousin of Nigerian rapper Naeto C. Yep, talent and business acumen definitely run in his family.
Career: The Rise of a Music Mogul
Alright, here’s the real tea—how did Asa Asika get to where he is today?
Early Start at Storm 360
Believe it or not, Asa started working in the music industry when he was just 16 years old. That’s wild, right? He joined Storm 360, a big-name entertainment company founded by his uncle, Obi Asika. This was where he learned the ropes, working on major events and managing top Nigerian artists.
During his time at Storm 360, Asa worked with big names like Ikechukwu, ELDee, Sasha P, Naeto C, and YQ. These were some of Nigeria’s biggest artists back in the day.
Managing Davido
But here’s where things really took off—Asa became Davido’s first manager. Imagine being just a young guy handling one of Africa’s biggest music stars. Crazy, right? Under Asa’s management, Davido rose to fame and dropped hits that made waves across Africa.
Founding StarGaze Management
In 2013, Asa decided to branch out and create his own company, StarGaze Management. He parted ways with Davido and started working with other artists like Naeto C, Boj (of DRB LasGidi), and Ayo Jay.
The Plug Entertainment
But Asa wasn’t done yet. In 2016, he co-founded The Plug Entertainment, which became one of Nigeria’s biggest talent management firms. The Plug wasn’t just about artist management—it included Plug Live, The Plug Music, Plug Films, Plug Publishing, and even Plug Sports. Talk about being versatile!
And guess what? In 2017, Asa reunited with Davido, officially managing him again under The Plug Entertainment.
Achievements and Awards
Now, let’s talk about some of Asa’s biggest career wins.
In 2018, he won Artiste Manager of the Year at the City People Music Awards.
In 2019, he picked up another award for Artiste Manager of the Year at The Beatz Awards.
In 2021, he received RIAA certification plaques for his contributions to Davido and Ayo Jay’s international success.
This guy isn’t just managing artists—he’s shaping the entire Nigerian music industry.
Personal Life and Relationships
Of course, people want to know about Asa Asika’s love life.
At one point, he was dating DJ Cuppy, the daughter of billionaire Femi Otedola. They were together from 2018 to 2020, but things eventually ended.
Fast forward to September 13, 2024, Asa proposed to Leona Adesanya, and their engagement was widely celebrated.
Net Worth
Now, what’s Asa Asika’s net worth?
Well, that’s tricky. Asa doesn’t publicly reveal his net worth, so there’s no confirmed figure out there. But considering his level of success, it’s safe to say he’s doing really, really well.
FAQs About Asa Asika
1. Who is Asa Asika?
Asa Asika is a Nigerian talent manager and entrepreneur, best known for managing Davido and co-founding The Plug Entertainment.
2. How old is Asa Asika?
He was born on August 14, 1990, so he is 35 years old as of 2025.
3. Is Asa Asika related to Naeto C?
Yep! Asa and Naeto C are cousins.
4. What is Asa Asika’s net worth?
His exact net worth isn’t publicly known, but he’s definitely successful.
5. Who is Asa Asika dating?
He was previously in a relationship with DJ Cuppy, but as of 2025, he is engaged to Leona Adesanya.
Final Thoughts
So, there you have it—Asa Asika’s biography in a nutshell. From a teenager working behind the scenes to a major player in the Nigerian music industry, his journey has been impressive.
It’s crazy to think that at just 35 years old, he has already helped shape the careers of multiple artists, built an entertainment empire, and established himself as one of Nigeria’s most influential managers.
What do you think about Asa Asika’s rise? Can you imagine starting a career at 16 years old and ending up at the top of the game? Sounds like something out of a movie, right?
Let me know your thoughts. It’s always fun to discuss these things!